Today’s blog post is a request from B. After reading How to Work the Room Like a Pro, B wanted to know how to take her networking efforts to the next level using LinkedIn. She specifically wanted to know about the introduction feature.

Introductions are a fantastic, and underused feature on LinkedIn. Many professionals will flatly ignore connection requests from strangers, but a message from someone they know is a different matter. That’s why introductions are so important. It’s not just a matter of etiquette, it’s a matter of effectiveness. You’ll want to use this tool when you are looking to network, prospect business, or simply learn more about what the other person does.

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